Tips For Doctor’s Who Want To Start A Blog

December 16, 2016

Once you’ve created a website for your practice, the best way to stay engaged with your patients and to drive more traffic is to create a blog. Your blog will be your platform to share information and your opinion with your patients and fellow healthcare practitioners.

How often to blog

The golden rule of blogging is to keep your blog up-to-date with new content. Many doctors feel that they don’t have enough time to maintain a blog, but the truth is you do. You’ll want to post to your blog at least once a week, which should only take 1-2 hours, and doesn’t necessarily have to be done in one sitting. For instance, I just finished dinner and am writing this post at 7:30pm with the TV on in the background… It’s simple to make more efficient use of your time. If you can’t find the time, the truth is you have to question your motivation.

What to write about

This is simple. You are a physician, a dentist, optometrist, chiropractor, etc, making you an expert in your field. So write about what you know best! And remember, blogging is not grad school; you only need to write a few hundred words and you want to keep it casual (especially since most medical terms will go over your patients’ heads). Remember, you are helping improve people’s lives by teaching them something new, something you know lots about, be proud of your posts!

How to spread the word

Of course, as your patients visit you, you want to let them know that you have a website and encourage them to visit your blog. Add your web address to all of your brochures and business cards too!

Secondly, you’ll want to spread the word on Twitter. For each blog post, send a tweet with your blog title and a link to the post. You can also include hash tags to help reach your audience, hash tags such as #dentistry, #optometry, #chiropractor, #acupuncture, etc.

You’ll also want to post each blog entry to your practice’s Facebook Page. This will allow patients to easily stay up to date on your blog and offer comments.

In Summary:

Add a blog to your website
Keep it updated – write a post at least once a week
Write about your expertise
Share your blog post on Twitter & your Facebook page

It can take a while to grow a blog following, so be consistent and patient, and over time your following will grow from 1 to hundreds, or even thousands.

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